A few weeks ago I published my Link Attraction Factors report over on Read/WriteWeb and the response was awesome. I also made two tools: a keyword checking tool and a title checking tool. The keyword checking tool Enter a keyword and the tool will return data on popular stories on Digg that mentioned that keyword. […]
Marketing Pilgrim just published a list of 75 marketing gurus on twitter, some great people to be follow on that list (including myself </sarcasm>).
Got an email last night that Microsoft had released the beta version of its Ad Intelligence adCenter Add-in for Excel 2007 keyword research tool, what a name (good old Microsoft). I saw this tool at the MS booth at pubcon, and it looked pretty sweet, luckily we’d also just upgraded to Excel 2007 at the […]
I found this on sphinn and I wanted to respond to a few points. Its about applying a method of discussing the effects of media change on society by Marshal McLuhan called a Tetrad. What is enhanced? – The idea of an authority for the collective. When we have lots of people speaking it is […]
After writing a guest post on desire in social media, my mind began to wander and out came this: Memetics teaches us that ideas can be like organisms and evolve, and for these memes, reproduction is attention and longevity is host engagement. The more attention and desire an idea stirs, the more people it is […]
The Goliath effect can be found in prototypical forms in both gossip and urban legends. I first found out about the Goliath effect while reading Jan Harold Brunvand’s study of urban legends, a specific brand of folklorology. Brunvand refers to Gary Alan Fine who writes in The Journal of American Folklore in 1985 that “a […]
The study of urban legends is a branch of folklorology and for social marketers it represents a vast and largely untapped bank of knowledge into the processes of information transmission. Here’s a list of just a few of the extremely useful concepts urban legend science brings to the table. Communal RecreationHistorically urban legends were passed […]
The best viral marketing campaigns (when a marketer intends to make something viral) are one of those things that you have to see to recognize, so here are a few of my favorite viral marketing examples: By the way, if you like my content, please vote for me in the Open Web Awards. Hotmail When […]
Since its become such a buzz word these days I rarely hear anyone ask “What is Viral Marketing?”, but the basics are always good ground to cover. Probably the most common definition of viral marketing goes something like this: Viral marketing is a strategy by which a marketer creates a campaign focused around the goal […]
This is a little old, but I think it bears re-examining. Viral marketing campaigns, like real viruses have what is called a reproduction or transmission rate. That is what is the average number of times a person will pass on a specific message. If the average person who sees your viral creative shows it to […]