Gender Differences in ReTweeting

Not all viral content sharing on Twitter happens in ReTweets, so when I designed my viral Tweeting survey, I included three similar questions:

1) What types of content do you ReTweet?
2) What types of content do you Tweet about?
3) What types of content do you Tweet links to?

They’re all pretty similar, but there are obvious differences in each. For instance, people are OK Tweeting about their own opinions, but are unlikely to Tweet links to or ReTweet other peoples’ opinions.

But here’s where the data gets really interesting, the graph below shows the differences in answers by the gender of the respondent. 10.5% more women than men say they ReTweet entertainment content, while 32.2% more men Tweet about their opinions.