In preparation for our attempt to break last year’s Guinness World record for largest webinar ever–July 12th’s Science of Inbound Marketing–I’ve been collecting piles and piles of new marketing data. One area I focused on recently was Facebook. I collected data on more than 1.3 million posts published on the top 10,000 pages to put […]
A few weeks ago, I spoke at a federal agency conference in Arlington, VA and one of the most interesting topics was the potential use of social media, by intelligence agencies, to map out and predict social unrest. So I decided to start experimenting with the concept on my own. By combining the linguistic analysis […]
It used to be that if you wanted to get data on a certain industry, keyword, hashtag or Twitter user you had to wait for a geeky, social media scientist type to write the scripts and run the reports for you. With my new tool TweetCharts.com that’s no longer the case. Enter any word, phrase, […]
I’ve often said that the best use of Twitter is as a broadcast medium. You should be creating a ton of interesting content and sharing it with your followers. To that end I’ve done a bunch of research on how to optimize the clickthrough rate (CTR) of the links you’re tweeting. For the purposes of […]
One of the most popular webinars I’ve ever worked on, The Science of Timing was also one of my favorite. If you haven’t seen it, go check out the on-demand recording now. In it, I present data I’ve collected over three years about the effect timing has on a variety of online marketing activities, including […]
I’ve studied the relationship between Twitter success and politics before, and since this year is a big year in elections, I figured I’d do it again. This time I looked at how the 4 front-running republican presidential candidates are doing on Twitter. I analyzed the obvious numbers, followers, retweets and mentions, but I also looked […]
One of the most interesting patterns I’ve found while studying social media and marketing data is what I call in my book “contra-competitive timing.” I’ve found in numerous cases that the most successful times and days to publish new content are off-peak times. It’s like when you’re at a noisy party and it’s hard to […]
If you like myth busting social media data like this, be sure to buy my newest book, Zarrella’s Hierarchy of Contagiousness. One of the social media questions I’m most interested in is about whether Twitter is best suited for conversation or broadcasting. To many people’s surprise, I generally find myself on the broadcast side, and […]
2011 was a fun year for me, I moved to Las Vegas, set a Guinness World Record and released my third book: “Zarrella’s Hierarchy of Contagiousness.” Also during 2011 I published some of my favorite data. As the year wraps up and we get ready to celebrate the coming of 2012, here’s a list of […]
The recent launch of Marketing Grader is a boon for me because it gathers a ton more data than its predecessor, allowing me to analyze all sorts of stuff I couldn’t before. One such area of exploration, is the relationship between a brand’s Klout score and the successfulness of its website. Among its 38 metrics, […]