One of the most interesting patterns I’ve found while studying social media and marketing data is what I call in my book “contra-competitive timing.” I’ve found in numerous cases that the most successful times and days to publish new content are off-peak times. It’s like when you’re at a noisy party and it’s hard to […]
If you like myth busting social media data like this, be sure to buy my newest book, Zarrella’s Hierarchy of Contagiousness. One of the social media questions I’m most interested in is about whether Twitter is best suited for conversation or broadcasting. To many people’s surprise, I generally find myself on the broadcast side, and […]
2011 was a fun year for me, I moved to Las Vegas, set a Guinness World Record and released my third book: “Zarrella’s Hierarchy of Contagiousness.” Also during 2011 I published some of my favorite data. As the year wraps up and we get ready to celebrate the coming of 2012, here’s a list of […]
The recent launch of Marketing Grader is a boon for me because it gathers a ton more data than its predecessor, allowing me to analyze all sorts of stuff I couldn’t before. One such area of exploration, is the relationship between a brand’s Klout score and the successfulness of its website. Among its 38 metrics, […]
If you like social media data and science like this, my latest book “Zarrella’s Hierarchy of Contagiousness” is now only $1.99 in Kindle Edition (which will work on any computer or device). Buy it now! After compiling a dataset of more than 200,000 link-containing Tweets to generate the CTR heatmap, I decided to dig into […]
If you like social media data and science like this, my latest book “Zarrella’s Hierarchy of Contagiousness” is now only $1.99 in Kindle Edition (which will work on any computer or device). Buy it now! I’ve studied data from a variety of social media platforms, but never LinkedIn. So a few days ago I got […]
If you like social media data and science like this, my latest book “Zarrella’s Hierarchy of Contagiousness” is now only $1.99 in Kindle Edition (which will work on any computer or device). Buy it now! One of the questions that I’ve been asked the most in the years I’ve been doing Twitter data analysis is […]
My book is up for sale now! You can buy either the Kindle version or the hardcover. There are also bulk 5 and 52 copy packs. Either way, go grab a copy now. The book is based on the years of research I conducted into contagious ideas and how to engineer them. It grew out […]
In preperation for my upcoming webinar, The Science of Social Media (register now!), I’ve developed a new tool: WhoReTweetedMe.com. Simply enter the URL of a recent (between 1 day and 2 weeks old) blog post, click the button and wait a moment. You’ll see a report containing the timeline of Tweets to that URL, statistics […]
For more data, statistics and social media science, don’t forget to register for my Science of Social Media webinar. Over the years, I’ve done a ton of research on Retweets. I’ve found 5 specific points that are the most powerful ways to get more ReTweets, so I rolled them up into one simple infographic. If […]