I’ve been conducting research on the best times to do your online marketing activities like blog, email, Tweet, and post to Facebook for close to 3 years now. The timing consistently been one of most popular elements of all my datasets. And now I’ve finally compiled all that research into one huge webinar (20,000 people […]
For more mythbusting and social media science, don’t forget to register for my Science of Social Media webinar. If you’ve seen me speaking, or you read my blog regularly, you may know that one of my favorite past times is busting social media marketing myths, and one of my favorite examples of “unicorns and rainbows” […]
For the last few years I’ve been delivering and refining my Science of Social Media presentation. A few weeks ago, I gave it at Harvard and recorded it. This is the first time a full length video of this presentation has been posted online in its entirety. Check it out below, and please let me […]
For more mythbusting and social media science, don’t forget to register for my Science of Social Media webinar. Around 9:40 GMT on Saturday morning the phrase “RIP Nelson Mandela” began trending worldwide on Twitter, sparking a wildfire of tweets about his status as dead or alive. This is not the first time death hoaxes have […]
For more mythbusting and social media science, don’t forget to register for my Science of Social Media webinar. The infographic below represents some of the data I’ve analyzed and published on my blog over the last year. It seeks to answer some of the most important questions about Facebook marketing with real science. If you […]
Alison and I (mostly Alison really) just published The Facebook Marketing Book. Check out her post to win a free copy. One of the most common questions I hear about Facebook marketing, is: “How often should I post to my page?” And of course, I wasn’t happy that I didn’t have hard data to backup […]
One of my favorite unicorns-and-rainbows myths to pick on is the dog-eared “don’t call yourself a guru.” I’ve heard said a bunch of different ways, and it’s present anytime someone maligns the term “social media expert” or suggests there is no such thing. It turns out though, that when you pull the rainbow-colored wool from […]
Building on my cocktail party analogy, imagine yourself at a networking event deep in conversation with a new bunch of friends. One of them is a total bummer and is constantly negative. How much do you really want to be talking to that person? Social media is no different than that party. Both on Facebook […]
Imagine yourself at a networking event or cocktail party. You’re talking to a handful of people, and one guy is only talking about himself. Is he your favorite person to converse with? On the other hand there’s another guy who’s talking about you, your needs and your experiences. Which would you rather talk to? Social […]
One of my favorite parts of my work is presenting the findings of my research to audiences, and as part of that I get really excited about building attractive and educational slideshows. Over the past few years I’ve researched and built a series of presentations that each explore the data and science behind some aspect […]