As promised here’s another post in my Facebook sharing data series. This time, I applied the two linguistic algorithms (RID and LIWC) that power TweetPsych to my Facebook sharing data set and found an interesting, if not entirely surprising phenomenon. Articles in my dataset that include sexual references in their titles, are shared on Facebook […]
Continuing my series of Facebook data points, this time I looked at the readability of titles and how that was related to the number of times articles were shared on Facebook. What I found was that as the reading grade level required to understand the title of an article increased, the number of times it […]
If you’re familiar with Maslow’s hierarchy of needs, the title of this post will ring a bell. I first began to formulate this framework as a model for understanding how ReTweets work (If you’re interested in my Science of ReTweets study, check out my live webinar Friday). But I think the concept extends far beond […]
When I started posting my new series of Facebook data points, one of the most requested graphs was the days of the week (and times of day, which is coming soon) that are best to publish on to get lots of Facebook shares. What I found when I looked at days of the week is […]
Continuing my series of Facebook sharing data (if you’re curious about my methodology, read the first post), I looked at articles that had the word “video” in their titles. It turns out that those stories that indicated they contained videos were shared more than the average story on Facebook, while they were actually shared less […]
A couple of weeks ago, I started collecting a new dataset and I’m really excited about it because it’s the first time I’m collecting data from the mother-of-all social media sites: Facebook. I’ve begun by capturing links posted to social media sites from 10 extremely popular news outlets. Some of the top blogs, both mainstream […]
If you’ve read about social media or been to social media conferences, you’ve probably heard tons of advice like “love your customers,” “engage in the conversation,” “be yourself” and “make friends.” I like to call this kind of stuff “unicorns and rainbows.” Sure, it sounds good and makes you feel all warm and fuzzy, but […]
Us vs them is one of the oldest, and most powerful marketing ideas. Apple is a quintessential example: from their beginnings they’ve portrayed themselves as the small guy against the big powerful bully. In 1983 it was IBM and more recently its been Microsoft. The company turns customers into evangelists who are more than happy […]
Most marketers know that to get someone to do what you want, you have to ask them to do it, you have to have a call-to-action (CTA) that persuades them to buy your product. With social media marketing, the action we’re aiming for is to get our readers to share our content with their friends […]
Continuing my series of TweetPsych based data points, this is based on analysis of over 100,000 accounts and looks at the “Negative Remarks” category. Negative remarks include things like sadness, aggression, negative emotions and feelings, and morbid comments. As it turns out, nobody likes to follow a Debbie Downer accounts with lots of followers don’t […]