Jan 27th 2015

Most modern marketers know that Instagram can be a powerful marketing channel if you know how to use it. Unfortunately it’s lacking a bit in the analytics department.

So I made PicStats, a free tool that allows you to analyze any Instagram account, yours, your friends’ or even your competitors’ accounts. You can get data like the best times and days to post and the best tags and filters to use.

To use PicStats, simply login with your Instagram account and it’ll start off by showing you the report for your account. Then you can enter the username for any other (non-private) account and see that report as well.

Jan 13th 2015

I joined HubSpot on February first of 2009. In the six years since then we set the Guinness World Record for world’s largest webinar and we went public. I got married, wrote and published four books and moved to Las Vegas. I built and we released a bunch of awesome little social media tools and I represented HubSpot by speaking at countless conferences.

The smallish company I joined back in 2009 has turned into a pretty big one, with offices on three continents. It was always our goal to be a big, successful public company. And I’m proud of the work I did that helped reach that goal.

Having said that, the time comes to move onto something new. …

Oct 2nd 2014

If I say the word “meme” around a group of web savvy people, the first thing that will come to most minds is an image macro–a photograph overlayed with funny text. A sort of meta inside joke that gets passed around the internet. Things like Good Guy Greg, Success Baby or Grumpy Cat. And while it’s true those are examples of what the word “meme” really means, they’re a very small subset of the greater definition.

An understand of the larger context of memetics–the science of memes–is useful for marketers interesting in creating content in a socially connected environment. So I’ll aim here to present to you an introduction to the field that you can use to make more contagious …

Sep 8th 2014

If you want to see data like this about your account specifically, check out the Instagram analytics tool I released: PicStats.com

When I’m speaking at a conference, one of the most common questions I’m asked is what do I think the future of social media is. I’m not great at distant future predicting, but I do believe the story of the present and near-future of social media is visual content. From the impact of images and video on Facebook and Twitter to the new crop of media-centric social platforms like Instagram and Pinterest, it’s clear that inbound marketers need to be turning out great visual content.

I recently spent some time collecting a large Instagram database and analyzing …

Aug 12th 2014

Using a database of 11.4 million posts published by just over 24,000 of the most liked Facebook pages, dating back to 2010 and earlier, I was able to analyse the performance (in terms of likes) of the four most common post types: Photo, Video, Link, and Status (text only posts) over three and a half years.

My earlier research showing that Photo posts typically receive the most likes was confirmed by this newer, larger study, but I also found a few other interesting trends. Simple text-based posts have been on a decline since early 2012 and the Video type has begun to gain effectiveness since late 2013.

There was also an interesting shakeup in the order of post type …