Data Shows: On Facebook, Sex Sells

As promised here’s another post in my Facebook sharing data series.

This time, I applied the two linguistic algorithms (RID and LIWC) that power TweetPsych to my Facebook sharing data set and found an interesting, if not entirely surprising phenomenon.

Articles in my dataset that include sexual references in their titles, are shared on Facebook far more than the average story. Additionally, positivity is more shared than negativity. If you want to your blog post or article shared on Facebook, it’s a trying writing (positively) about sex.

If you’re curious about my methodology and dataset, read this page.

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marfi May 3, 2010 at 9:06 am

I am not surprised at all, it is easily predictable.

Jörn Steinz May 3, 2010 at 9:38 am
arisvrakas May 3, 2010 at 11:41 am

Nice post but TweetPsych doesn't work right now

danzarrella May 3, 2010 at 1:43 pm

When was the last time you tried it?

@arisrock May 3, 2010 at 2:18 pm

Just tried again now. > returns “there was an error”. Strangely if I click on someone elses profile however from the ones you have on the page – like – it works fine…

Rich Becker May 3, 2010 at 4:11 pm


Sex might always be the hot topic, but you always have to balance that against what it does for your brand. Often, any exercise that overextends itself on sexual intrigue reduces its reputation and ability to make a conversation.

Hey, Edwards might fit the bill as an example. He is at his peak of popularity in terms of a topic. But he is at his low point in credibility.


ramesh May 3, 2010 at 5:31 pm

Nature supports sex, and anything that promotes it. You may not be able to see apparent link all the time but you can predict the success and failures in many cases if you could directly or indirectly relate to it. It is not related to humans alone but entire biosphere. You might expect some extra pull/push if your headlines are sexy. Darwin's Theory can be rephrased, “Sexiest will survive and rest will Die” – Survival of the Sexiest

cj5 June 15, 2010 at 3:38 am

Sex already sells everywhere else, from print to electronic media, and now we're all supposed to act baffled when it works on Facebook? Maybe they should just devote a Facebook JUST for when you want sex- oh wait, that's already happened:… Something tells me there's going to be a “surprise” Twitter version of this data set soon too.

Sex Toys June 25, 2010 at 2:57 pm

Coming from me I guess you know where I stand. Sex is the oldest profession in the book, as well as the very first commodity. It doesn't matter race or creed, we have the most experience as a people selling sex!

sex toys July 7, 2010 at 4:47 am

my little page on facebook definitely gets alot of referrals

socialstacy July 16, 2010 at 6:50 pm

Of course it is! Sex or 'porn' for that matter is the most searched term on .

socialstacy July 16, 2010 at 7:01 pm

Of course it is! Sex or 'porn' for that matter is the most searched term on Google.

stopped September 13, 2010 at 9:52 pm

Each decision we make, each action we take, is born out of an intention.

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