Introducing: The Social Media Marketing Book

Posted on Nov 23rd, 2009
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As you may or may not know, I’ve been working on a book for a while. Well, its finally done and in-stock on Amazon and should be in stores this week. The whole process has been very exciting and a lot of work (I had a ton of help from a great editor, Laurel as well as a whole bunch of other people who are mentioned in the back of the book).

The book is a very tactical, hands-on introduction to a wide range of social media marketing technologies, platforms, sites and opportunities. It’s a little different from the social media science stuff I do here on my blog, but it is based on real data and best practices as much as possible.

I’d like to ask you guys for two favors. One, if you like my work, buy a copy (or a few hundred). But even better, if you have a blog, email me a few questions for an interview post and I promise I’ll get back to you right away.

If you liked this post, don't forget to subscribe to my RSS feed or my email newsletter so you never miss the science.

View Comments to “Introducing: The Social Media Marketing Book”

  1. susanweinschenk Says:

    Can't wait till the book arrives (supposedly tomorrow).

  2. Chris Anderson Says:

    Awesome! I will pick it up as soon as I can. This is exciting. I can't wait to publish something too. Great job!

  3. Gnuboss Says:

    Congratulations Dan, it was only a matter of time before you had something like this on the shelf.

    I look forward to finding out more and reccomending what I am prety sure is going to be an educational and useful read (uhm, reference).

  4. StevenMoore Says:

    Dan,

    Congrats on your book- I look forward to getting my hands on it as quickly as possible for myself and clients. With the tidal wave of Social Media books out there right now and coming in the next few months- it is getting to the point of only picking the best and I will put yours in that group based on everything in your blog and e-books that you have produced so far.

    Hope it is a nice long one.. Again congrats….

  5. Stephanie Davis Says:

    Good idea for a book. I too am a Frank Luntz devotee.

  6. adsbringcustomers Says:

    I had a quick 'scan' of the free download. A very factual scientific book. One aspect I missed was some quirky anecdotes. But then maybe that's just me. The problem with all books is they are out-of-date quickly. I had an old book on lulu for a number of years and then finally someone bought it last month. It was massively out of date. But they said they liked it..

    I put together a book in one day about my business start-up on lulu:
    http://www.bizguide.shorturl.com and set the price at £3.50. Then I used my start-up site http://www.adsbringcustomers.com to advertise my book in a national newspaper business section (cost to me £50).
    Response was v. poor. But this is I think a UK specific problem that business is literally 'depressed'. If you offered them free prozac they's say they were too depressed to take it.

  7. Hector Jarquin Says:

    I can't wait to get my hands on it, Congratulations Dan.

  8. ROXANNE Says:

    ‘The Social Media Marketing Book’ Mini-Interview with Dan Zarella…

    Dan Zarella recently posted a heads-up on his new The Social Media Marketing Book on his blog. Dan’s post also included the gracious offer to take a few interview questions from bloggers via email, so here’s our mini-interview.
    ……

  9. 15 Takeaways from The Science of ReTweets — Bill Bolmeier Says:

    [...] Dan Zarrella also has a book out called The Social Media Marketing Book. [...]

  10. Karina Tweedell Says:

    Enjoyed the video!

  11. Karen Santos Says:

    That's great Dan! I am looking forward to learning more about Social Media and how i can be able to fully utilize it effectively. On a personal note, I've been using a Social Media websites like facebook,Twitter, Digg etc to interact with people, exchange ideas, share stories as well as random stuffs online.

    However, since I am an entrepreneur at heart I want to continue to learn and discover how i would be able to optimize these platforms. I was exposed to a lot of traditional marketing, but i am aware that things are evolving quite rapidly. Watching the video you prepared made me realize that i am indeed missing out on a lot of stuff and wonderful opportunities. Furthermore, it's amazing to know that its all within my reach.

    Congratulations and good luck!

  12. Karen Santos Says:

    That's great Dan! I am looking forward to learning more about Social Media and how i can be able to fully utilize it effectively. On a personal note, I've been using a Social Media websites like facebook,Twitter, Digg etc to interact with people, exchange ideas, share stories as well as random stuffs online.

    However, since I am an entrepreneur at heart I want to continue to learn and discover how i would be able to optimize these platforms. I was exposed to a lot of traditional marketing, but i am aware that things are evolving quite rapidly. Watching the video you prepared made me realize that i am indeed missing out on a lot of stuff and wonderful opportunities. Furthermore, it's amazing to know that its all within my reach.

    Congratulations and good luck!

  13. freeby Says:

    Free copies available! Google it! :)

  14. jass85 Says:

    Congratulation. I think it will be really very help full for us.

  15. dipp Says:

    That's true that this book is a very tactical, hands-on introduction to a wide range of social media marketing technologies, platforms, sites and opportunities.

  16. Must-Read List of Free Social Media White Papers - Mario Armstrong Says:

    [...] The Science of Retweets – Dan Zarrella a 22 page report full of scientifically proven ways to get more retweets from Hubspot viral marketing scientist and author of the Social Media Marketing Book. [...]

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