If you like social media data and science like this, buy my latest book: “Zarrella’s Hierarchy of Contagiousness.
Science makes everything better. Seriously, it’s a proven fact. So of course I did some analysis about Christmas and found some surprising insights. Don’t get fooled by the unicorns-and-rainbows myths about the holidays anymore. Here’s the science. Enjoy and Merry Christmas and Happy New Years!
The recent launch of Marketing Grader is a boon for me because it gathers a ton more data than its predecessor, allowing me to analyze all sorts of stuff I couldn’t before.
One such area of exploration, is the relationship between a brand’s Klout score and the successfulness of its website. Among its 38 metrics, Marketing Grader analyzes the Klout score of a brand’s Twitter account, the number of domains linking to the brand’s website (as reported by SEOmoz) as well as the number of unique visitors it gets (as reported by Compete).
When I analyzed the relationship of these numbers I was surprised at what I found.
Brands with higher Klout scores tended to get more…
If you like social media data and science like this, my latest book “Zarrella’s Hierarchy of Contagiousness” is now only $1.99 in Kindle Edition (which will work on any computer or device). Buy it now!
After compiling a dataset of more than 200,000 link-containing Tweets to generate the CTR heatmap, I decided to dig into what words, phrases and characters correlate with higher (or lower CTR). Below are my findings. And yes, I know correlation isn’t causation, but to quote Edward Tufte: “it sure is a hint.”
The first “word” I analyzed was the hashtag. I found that there is very little difference in the CTR of a link whether or not it is accompanied by a…
If you like social media data and science like this, my latest book “Zarrella’s Hierarchy of Contagiousness” is now only $1.99 in Kindle Edition (which will work on any computer or device). Buy it now!
I’ve studied data from a variety of social media platforms, but never LinkedIn. So a few days ago I got around to playing with it a little bit and found a few interesting things.
First, I looked at the words in the title and summary of more than 40,000 randomly selected profiles and how they correlated with the number of connections those profiles have. I found that there are a handful of highly connected positions (unsurprisingly investors and recruiters) as well as…
