Oct 7th 2013

I collected a dataset of more than 400,000 randomly selected Tweets and the number of times each tweet received a “new school” (native) ReTweet. I then compared 4 of the most popular ways to send images to Twitter: Facebook image links (images hosted on Facebook’s CDN, fbcdn-sphotos-h-a.akamaihd.net), Instagram, Twitpic and Twitter’s own, native image uploading service (shown in Tweets as pic.Twitter.com).

Tweets with images uploaded to pic.Twitter.com were nearly twice as likely to be retweeted while the use of Twitpic increased the odds by just over 60%. On the other hand Tweets that used Facebook or Instagram links were less likely to be retweeted. In all four of cases, I found a 99% confidence interval assuring us of the reliability

Aug 14th 2013

One of my favorite topics to research is ReTweeting. I have several very large (millions and hundreds of millions of rows) datasets that I use to do my analysis. The results of my research with these databases are best practices, generated across many industries, timezones, account types and languages. This data is a great starting point for your experimentation.

The best data is always your data. So I created a free tool, ReTweetLab that allows you to do the same kind of analysis that I conduct on my large datasets on your account (or any other Twitter account you want).

For each criteria ReTweetLab analyzes, it shows you two things: what you’re currently doing (the small chart in the text) …

May 29th 2013

For more social media data like this, check out my latest book “The Science of Marketing” now!

Traditional marketers and sales people have known for years and years that if you want someone to take a specific action, you have to actually ask them to take that action. But for some reason when we made the shift to social media, it suddenly became “uncool” to use calls-to-action.

I’ve conducted research into social calls-to-action across multiple channels for the past few years and found that in every place I’ve looked they produce increased action rates. Below is an infographic that sums up my data on social calls-to-action, and this Friday on #SciChat we’ll be talking all about sCTAs.

May 20th 2013

For more social media data like this, check out my latest book “The Science of Marketing” now!

Another social network that has become very popular in the past few years but is marked by a lack of marketing data is Tumblr. It’s a fertile petri dish for some of the web’s most contagious content and has a fascinatingly wide demographic profile. And with the added buzz it’s getting from the much-talked about Yahoo acquisition, social media professionals should not ignore it.

Gnip gave me access to the Tumblr firehose a little while back and I used it to collect a random sample of more than 300,000 posts. I analyzed that dataset and found several points of interest to marketers.


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May 14th 2013

For more social media data like this, order my latest book “The Science of Marketing” now!

In response to a tweeted question from Rand Fishkin I decided to take a quick look at the relationship between exclamation points in tweets and retweets and clicks.

I used a dataset of more than 2 million link-containing tweets sent by accounts with at least 1,000 followers and found something interesting. Tweets with exclamation points got more retweets-per-follower, but fewer clicks-per-follower.