May 29th 2013

For more social media data like this, check out my latest book “The Science of Marketing” now!

Traditional marketers and sales people have known for years and years that if you want someone to take a specific action, you have to actually ask them to take that action. But for some reason when we made the shift to social media, it suddenly became “uncool” to use calls-to-action.

I’ve conducted research into social calls-to-action across multiple channels for the past few years and found that in every place I’ve looked they produce increased action rates. Below is an infographic that sums up my data on social calls-to-action, and this Friday on #SciChat we’ll be talking all about sCTAs.

May 20th 2013

For more social media data like this, check out my latest book “The Science of Marketing” now!

Another social network that has become very popular in the past few years but is marked by a lack of marketing data is Tumblr. It’s a fertile petri dish for some of the web’s most contagious content and has a fascinatingly wide demographic profile. And with the added buzz it’s getting from the much-talked about Yahoo acquisition, social media professionals should not ignore it.

Gnip gave me access to the Tumblr firehose a little while back and I used it to collect a random sample of more than 300,000 posts. I analyzed that dataset and found several points of interest to marketers.


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May 14th 2013

For more social media data like this, order my latest book “The Science of Marketing” now!

In response to a tweeted question from Rand Fishkin I decided to take a quick look at the relationship between exclamation points in tweets and retweets and clicks.

I used a dataset of more than 2 million link-containing tweets sent by accounts with at least 1,000 followers and found something interesting. Tweets with exclamation points got more retweets-per-follower, but fewer clicks-per-follower.

May 7th 2013

For more social media data like this, order my latest book “The Science of Marketing” now!

I’m a big fan of social calls-to-action. Previously, I’ve found evidence that they work on Facebook and Twitter. So I wanted to expand my research and see if I could find more words and phrases that were good at spurring people to social action.

Using a huge data set of more than 2.7 million Tweets provided to me by the awesome folks at Buffer, I analyzed the use of calls-to-action (like “please retweet”) and their relationship to retweets. To control for number of followers, I used a retweets-per-follower ratio.

I found that there are 7 words and phrases that when included in …

Apr 30th 2013

For more social media data like this, order my latest book “The Science of Marketing” now!

One of the quickest growing social media platforms on the web at the moment is Instagram, but there’s a lack of marketing data about it. I decided to collect data on just over 1 million images posted to the site and found several interesting takeaways. The first, which you’ll find in the infographic below, is the importance of hashtags.

Not only do images that include hashtags get more likes than images that do not, there are certain hashtags that are correlated with more likes than the rest. The most powerful of these are a set of reciprocity indicating tags including “#followforfollow,” “#likeforlike,” and …