The first meaty bit of data I’ve pulled out of the results is a timeline of the growth activity including retweets, comments and clicks through to the page. I’ve also marked the times when popular users retweeted and when it first hit the “Trending Topics” list.
And here are some rough numbers based on the first day of the experiment (after which activity slowed to a trickle):
| Total | % of Clicks | % of Comments | % of… |
|---|
Yesterday morning I launched a little off-the-cuff experiment in viral marketing via Twitter. I made a simple page on my site that asked people to retweet the link (and I specified a shortened URL from tinyurl to aid in tracking, or so I thought). I also asked people to comment on the page with their Twitter username and the name of the person who’s tweet led them here. And then I tweeted it, at first once, asking for retweets, and throughout…
Social and viral marketing are all about knowing your audience, especially that most infectious segment of your target that you’re considering your seed vector, and the best way to learn about them is through analytics. I’ve been thinking about analytics for viral marketing for a few days and then I saw a post on Social Media Explorer about analytics for bloggers, which sparked me to write this post. There are 3 stages of usage for analytics in…
Scientia potentia est.
In 1597 Fracis Bacon wrote those Latin words, meaning “knowledge is power” and never before has that been as true as it is today, however evolution has molded the human brain to understand and exploit that essential truth in such a way that it gives modern marketers a big lever with which to motivate individuals to spread our messages.
Information asymmetry is the idea that in transactions between individuals or…
Once you’ve decided you’d like to create a viral marketing campaign, its easy to become too focused on the details, and miss the forest for the trees, but a good campaign is the integration of a lot of parts. Here’s a quick checklist to make sure you haven’t missed anything.
Goals Have you defined your campaign’s goals? Do you know what you’re trying to do (in an actionable and quantifiable way) and have you identified the metrics you…
I put together a glossary of social and viral marketing terms because when writing I often find myself using terms and building on concepts that everyone might not be aware of (or use the same definition I’m working with).
So go check it out, and let me know if you have any term addition or definition edit suggestions.
And a bunch of people helped me out with this including (but not limited to, if I forgot you, drop me a line and I’ll…
You’ve created the most awesome and incredibly infectious piece of viral creative in the history of man, or at least you’d like to think so. But now what? Viral marketing that nobody sees is hardly viral, so how do you “seed” your viral message, where should you post your content, who should you send it to, how do you get it to “go viral?”
In my study of viral behaviors, preferences, science and history, I’ve identified 6 criteria that viral…
Finally, after sneak peeks and status updates, the report is done.
Its a study of why and how people share content online and it explores content type preferences, sharing methods, motivations, reach and frequency.
You can check out the table of contents here.
If you like the report, don’t forget to follow me on Twitter.
Here’s a few more sneak…
Yesterday I posted on the first of two variables in my proposed multivariate transmission rate formula, expression rate (how many people a seed exposes to a meme) and assimilation rate (how many people exposed to that meme turn into seeds themselves). Today I want to look at two more aspects: multiple exposure assimilation and assimilation threshold.
Multiple exposures to certain memes may increase that meme’s assimilation rate. Just…
The concept of a reproduction or transmission rate comes from epidemiology. It is the average number of new infections a person infected with a disease will cause. If this number is over 1 the infected population will grow, if it is below one they will shrink in the long term. It assumes a 0% immunity rate in the general population, meaning everyone exposed to the pathogen will become an infectious case themselves.
In memetics and viral…
