The recent launch of Marketing Grader is a boon for me because it gathers a ton more data than its predecessor, allowing me to analyze all sorts of stuff I couldn’t before.
One such area of exploration, is the relationship between a brand’s Klout score and the successfulness of its website. Among its 38 metrics, Marketing Grader analyzes the Klout score of a brand’s Twitter account, the number of domains linking to the brand’s website (as reported by SEOmoz) as well as the number of unique visitors it gets (as reported by Compete).
When I analyzed the relationship of these numbers I was surprised at what I found.
Brands with higher Klout scores tended to get more…
If you like social media data and science like this, my latest book “Zarrella’s Hierarchy of Contagiousness” is now only $1.99 in Kindle Edition (which will work on any computer or device). Buy it now!
After compiling a dataset of more than 200,000 link-containing Tweets to generate the CTR heatmap, I decided to dig into what words, phrases and characters correlate with higher (or lower CTR). Below are my findings. And yes, I know correlation isn’t causation, but to quote Edward Tufte: “it sure is a hint.”
The first “word” I analyzed was the hashtag. I found that there is very little difference in the CTR of a link whether or not it is accompanied by a…
If you like social media data and science like this, my latest book “Zarrella’s Hierarchy of Contagiousness” is now only $1.99 in Kindle Edition (which will work on any computer or device). Buy it now!
I’ve studied data from a variety of social media platforms, but never LinkedIn. So a few days ago I got around to playing with it a little bit and found a few interesting things.
First, I looked at the words in the title and summary of more than 40,000 randomly selected profiles and how they correlated with the number of connections those profiles have. I found that there are a handful of highly connected positions (unsurprisingly investors and recruiters) as well as…
If you like social media data and science like this, my latest book “Zarrella’s Hierarchy of Contagiousness” is now only $1.99 in Kindle Edition (which will work on any computer or device). Buy it now!
One of the questions that I’ve been asked the most in the years I’ve been doing Twitter data analysis is where in a Tweet is the best position (beginning, middle or end) to include a link to get the most clicks. I had always assumed the end was the best, so I never thought much about the question.
But about a month ago, I decided to actually look at the data about it and test my assumption. Over the course of the next…
Over the past few days, we moved to Las Vegas. Yes that’s right, I actually live here now.
Among many things, one of the parts of the city I admire the most is the wealth and depth of marketing knowledge and science. So to do my part and try to add to it, I did a little analysis of Vegas-based ReTweeting activity.
I studied more than 400,000 random Tweets that contained the word “vegas” and among them, found more than 60,000 ReTweets. On that data set, I did the analysis of ReTweet activity by hour and the most (and least) ReTweetable words. You’ll notice that activity tends to be much later in the day that in other parts of the…
