Continuing my series of Facebookdata points, this time I looked at the readability of titles and how that was related to the number of times articles were shared on Facebook.
What I found was that as the reading grade level required to understand the title of an article increased, the number of times it was shared on Facebook decreased. The takeaway? Use simple language if you want to get shared on Facebook.
If you’re curious about my methodology, start by reading this page.