The Least Shareable Words on Facebook





Continuing my series of Facebook data, here’s the flip side to last week’s post on the most shareable words on Facebook.

What I found was that techie and social-media dork favorite topics like Twitter, Google, and the iPhone aren’t very popular with the mainstream Facebook audience. These topics might be hot with the bleeding-edge Twitter crowd, but when you’re targeting the much larger Facebook audience, lay off the trendy web geek stuff.

If you want to know more about my dataset and methods, read this.