It’s another Facebook sharing data post.
I analyzed the words that occurred most often in titles in my dataset and their effect on Facebook sharing and found a set of “highly shareable” words.
What I found was that list-based superlatives like “best” and “most” work pretty well on Facebook and that contain that explains something “why” and “how” also does.
If you want to know more about my dataset and methods, read this.
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May 5th, 2010 at 5:37 pm
[...] Zarella tells us more: “What I found was that list-based superlatives like ‘best’ and ‘most’ work pretty well on Facebook and that contain that explains something ‘why’ and ‘how’ also does.” [...]
May 6th, 2010 at 5:26 pm
I would say it is the nature from a common user to a social media expert to use such words! Even in SEO, you can find out the many superlatives as it always deals with the best of its kind!
May 12th, 2010 at 5:43 pm
Thanks for the post, found it via SmartBrief on Social Media… Any data to show a difference between links shared with a snippet (video still, etc) and those without, as a subset of these terms?
I ask because I wonder if some “sharable words” are more likely to be adjacent an eyecatching video still/photo and thus prompt sharing. I also wonder how often posts are shared that are mainly text. I can see this as a factor in the “least sharable words” as well.
May 12th, 2010 at 9:25 pm
[...] which words ranked as the most favorable words on Facebook? In a seperate post, Zarrella compiles and analyzes the data and shared the following [...]
May 14th, 2010 at 3:30 pm
Dan – I'd be curious about the prevalence of questions. I notice that “How” and “Why” rank high, but are these questions or statements? I have this theory that questions beg answers, which means they beg to be clicked.
May 14th, 2010 at 6:36 pm
[...] of the O’Reilly Media book “The Social Media Marketing Book”, which provides insight into the best and worst words for companies to use on [...]
May 28th, 2010 at 11:14 pm
[...] The Most Facebook-Shareable Words | Dan Zarrella (tags: facebook networking research socialmedia socialnetworking metrics data statistics) [...]
June 10th, 2010 at 2:39 pm
[...] Share this on Facebook [...]
June 11th, 2010 at 8:31 pm
[...] my series of Facebook data, here’s the flip side to last week’s post on the most shareable words on Facebook. What I found was that techie and social-media dork favorite topics like Twitter, Google, and the [...]
June 12th, 2010 at 10:54 am
Incredible to see Apple among all these generic words
June 20th, 2010 at 12:13 pm
There is so much difference between FB and Twitter keyword trendz
June 28th, 2010 at 10:03 am
[...] (audience as every individual using Facebook at that very moment in time) is looking forward to light content, videos, funny stuff, or anecdotes and interesting facts more related to pub talks than essays. All the techy stuff that gets RT and shared on Twitter [...]
July 5th, 2010 at 4:00 am
[...] The Most Facebook-Shareable Words vs. The Least Shareable Words on Facebook. [...]
July 7th, 2010 at 8:17 pm
[...] that contain that explains something “why” and “how” also does,” he says. Zarrella compiled the data by determining the average number of times an article from each [...]
July 19th, 2010 at 9:00 pm
This is really interesting data , Why is 'why' and 'how' on this list though, very intriguing…
July 24th, 2010 at 1:05 am
Very interesting…. I wonder why that is… Hmmm… What is your hypothesis doc?
July 30th, 2010 at 5:22 pm
“First, how and why do facebook, apple, and obama, top most of the world's big media and health videos?” says you.