The Most Facebook-Shareable Words

It’s another Facebook sharing data post.

I analyzed the words that occurred most often in titles in my dataset and their effect on Facebook sharing and found a set of “highly shareable” words.

What I found was that list-based superlatives like “best” and “most” work pretty well on Facebook and that contain that explains something “why” and “how” also does.

If you want to know more about my dataset and methods, read this.

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Allen - Personalbrander May 6, 2010 at 5:26 pm

I would say it is the nature from a common user to a social media expert to use such words! Even in SEO, you can find out the many superlatives as it always deals with the best of its kind!

Imagine Music May 12, 2010 at 5:43 pm

Thanks for the post, found it via SmartBrief on Social Media… Any data to show a difference between links shared with a snippet (video still, etc) and those without, as a subset of these terms?
I ask because I wonder if some “sharable words” are more likely to be adjacent an eyecatching video still/photo and thus prompt sharing. I also wonder how often posts are shared that are mainly text. I can see this as a factor in the “least sharable words” as well.

John Haydon May 14, 2010 at 3:30 pm

Dan – I'd be curious about the prevalence of questions. I notice that “How” and “Why” rank high, but are these questions or statements? I have this theory that questions beg answers, which means they beg to be clicked.

Darko Rakovic June 12, 2010 at 10:54 am

Incredible to see Apple among all these generic words

Phil June 20, 2010 at 12:13 pm

There is so much difference between FB and Twitter keyword trendz

socialstacy July 19, 2010 at 9:00 pm

This is really interesting data , Why is 'why' and 'how' on this list though, very intriguing…

Omar Briones July 24, 2010 at 1:05 am

Very interesting…. I wonder why that is… Hmmm… What is your hypothesis doc?

Cody Gibbs July 30, 2010 at 5:22 pm

“First, how and why do facebook, apple, and obama, top most of the world's big media and health videos?” says you.

_mark September 2, 2010 at 2:32 am


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