For more mythbusting and social media science, don’t forget to register for my Science of Social Media webinar. Around 9:40 GMT on Saturday morning the phrase “RIP Nelson Mandela” began trending worldwide on Twitter, sparking a wildfire of tweets about his status as dead or alive. This is not the first time death hoaxes have […]
For more mythbusting and social media science, don’t forget to register for my Science of Social Media webinar. The infographic below represents some of the data I’ve analyzed and published on my blog over the last year. It seeks to answer some of the most important questions about Facebook marketing with real science. If you […]
Alison and I (mostly Alison really) just published The Facebook Marketing Book. Check out her post to win a free copy. One of the most common questions I hear about Facebook marketing, is: “How often should I post to my page?” And of course, I wasn’t happy that I didn’t have hard data to backup […]
One of my favorite unicorns-and-rainbows myths to pick on is the dog-eared “don’t call yourself a guru.” I’ve heard said a bunch of different ways, and it’s present anytime someone maligns the term “social media expert” or suggests there is no such thing. It turns out though, that when you pull the rainbow-colored wool from […]
Building on my cocktail party analogy, imagine yourself at a networking event deep in conversation with a new bunch of friends. One of them is a total bummer and is constantly negative. How much do you really want to be talking to that person? Social media is no different than that party. Both on Facebook […]
Imagine yourself at a networking event or cocktail party. You’re talking to a handful of people, and one guy is only talking about himself. Is he your favorite person to converse with? On the other hand there’s another guy who’s talking about you, your needs and your experiences. Which would you rather talk to? Social […]
One of my favorite parts of my work is presenting the findings of my research to audiences, and as part of that I get really excited about building attractive and educational slideshows. Over the past few years I’ve researched and built a series of presentations that each explore the data and science behind some aspect […]
It’s been a while since I last published Facebook sharing data and I was waiting to gather a large enough sample set to produce this graph. I analyzed the average (interquartile mean to be specific) number of times articles were shared on Facebook based on the time of day they were published and I found […]
When I give my Science of Social Media Marketing presentation two of the most common threads are the ideas of novelty and social proof, arguably oppositional concepts. So which motivator is more powerful for social marketing? A little while ago I did a series of experiments to test the concept of social proof on the […]
Influence on Twitter can be measured in a variety of ways, but one of the most interesting for marketers is in the amount of traffic an account can send to a link it Tweets. Months ago, when I was working on clickthrough rate (CTR) data I noticed that the CTRs from highly followed celebrity accounts […]