I’ve done a bunch of research about The Most ReTweetable Words and people seem to like it, but the overall top 20 is a bit too generic for many niches. So I made a tool that will allow you to find the most ReTweetable words about your specific topic. This tool will show you the […]
In a lot of my presentations and research, I’ve talked about social proof, and I’ve hypothesized that it has an effect on social and viral behavior online, but I had never actually proven it. So a few weeks ago, I began a series of experiments designed to test the assumption that the effects of social […]
For over a hundred years people from charlatans to respected academics have been studying the power and uses of hypnosis. Two forms have emerged recently as the most well-researched and effective: clinical hypno-therapy and stage hypnosis, in fact there are many therapists who dabble in entertaining stage hypnosis. As social media marketers, there are many […]
Every time I’ve looked at the contagiousness of ideas, be it online or off, one of the most frequent characteristics I come across is novelty. I’ve found that ReTweets tend to contain less common words than normal Tweets, and I’ve found that survey-takers highlight “news” as the most common type of content they share. In […]
Many decades ago William Strunk, Jr. and E.B. White told us to: Write with nouns and verbs, not with adjectives and adverbs. The adjective hasn’t been built that can pull a weak or inaccurate noun out of a tight place… it is nouns and verbs, not their assistants, that give good writing its toughness and […]
Continuing my series of Facebook data, here’s the flip side to last week’s post on the most shareable words on Facebook. What I found was that techie and social-media dork favorite topics like Twitter, Google, and the iPhone aren’t very popular with the mainstream Facebook audience. These topics might be hot with the bleeding-edge Twitter […]
It’s another Facebook sharing data post. I analyzed the words that occurred most often in titles in my dataset and their effect on Facebook sharing and found a set of “highly shareable” words. What I found was that list-based superlatives like “best” and “most” work pretty well on Facebook and that contain that explains something […]
As promised here’s another post in my Facebook sharing data series. This time, I applied the two linguistic algorithms (RID and LIWC) that power TweetPsych to my Facebook sharing data set and found an interesting, if not entirely surprising phenomenon. Articles in my dataset that include sexual references in their titles, are shared on Facebook […]
Continuing my series of Facebook data points, this time I looked at the readability of titles and how that was related to the number of times articles were shared on Facebook. What I found was that as the reading grade level required to understand the title of an article increased, the number of times it […]
If you’re familiar with Maslow’s hierarchy of needs, the title of this post will ring a bell. I first began to formulate this framework as a model for understanding how ReTweets work (If you’re interested in my Science of ReTweets study, check out my live webinar Friday). But I think the concept extends far beond […]