It’s been a while since I last published Facebook sharing data and I was waiting to gather a large enough sample set to produce this graph. I analyzed the average (interquartile mean to be specific) number of times articles were shared on Facebook based on the time of day they were published and I found […]
When I give my Science of Social Media Marketing presentation two of the most common threads are the ideas of novelty and social proof, arguably oppositional concepts. So which motivator is more powerful for social marketing? A little while ago I did a series of experiments to test the concept of social proof on the […]
Influence on Twitter can be measured in a variety of ways, but one of the most interesting for marketers is in the amount of traffic an account can send to a link it Tweets. Months ago, when I was working on clickthrough rate (CTR) data I noticed that the CTRs from highly followed celebrity accounts […]
I’ve done a bunch of research about The Most ReTweetable Words and people seem to like it, but the overall top 20 is a bit too generic for many niches. So I made a tool that will allow you to find the most ReTweetable words about your specific topic. This tool will show you the […]
In a lot of my presentations and research, I’ve talked about social proof, and I’ve hypothesized that it has an effect on social and viral behavior online, but I had never actually proven it. So a few weeks ago, I began a series of experiments designed to test the assumption that the effects of social […]
For over a hundred years people from charlatans to respected academics have been studying the power and uses of hypnosis. Two forms have emerged recently as the most well-researched and effective: clinical hypno-therapy and stage hypnosis, in fact there are many therapists who dabble in entertaining stage hypnosis. As social media marketers, there are many […]
Every time I’ve looked at the contagiousness of ideas, be it online or off, one of the most frequent characteristics I come across is novelty. I’ve found that ReTweets tend to contain less common words than normal Tweets, and I’ve found that survey-takers highlight “news” as the most common type of content they share. In […]
Many decades ago William Strunk, Jr. and E.B. White told us to: Write with nouns and verbs, not with adjectives and adverbs. The adjective hasn’t been built that can pull a weak or inaccurate noun out of a tight place… it is nouns and verbs, not their assistants, that give good writing its toughness and […]
Continuing my series of Facebook data, here’s the flip side to last week’s post on the most shareable words on Facebook. What I found was that techie and social-media dork favorite topics like Twitter, Google, and the iPhone aren’t very popular with the mainstream Facebook audience. These topics might be hot with the bleeding-edge Twitter […]
It’s another Facebook sharing data post. I analyzed the words that occurred most often in titles in my dataset and their effect on Facebook sharing and found a set of “highly shareable” words. What I found was that list-based superlatives like “best” and “most” work pretty well on Facebook and that contain that explains something […]